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Resources

Guides, playbooks and a way into the product

Written for authors and the people who work with them. Article content is outlined rather than written in this prototype.

Guide

What belongs on an author website

The five things every reader is looking for, in the order they look for them — and the four things that only ever get in the way.

Outline only in this prototype

Guide

Writing a biography that works three times

One line, fifty words, and the full version. How to write all three at once so the press office never has to ask.

Outline only in this prototype

Playbook

Preparing a launch four months out

A working sequence for pre-order links, the newsletter, events and the press kit — with what has to be true at each stage.

Outline only in this prototype

Guide

A media kit publicists actually use

Assets, formats, bio lengths and interview topics. What to include, and what to leave out.

Outline only in this prototype

Migration

Moving from a personal site to a platform

How to bring existing books, readers and a domain across without losing search rankings or subscribers.

Outline only in this prototype

Playbook

Publishers: running twelve author sites

Shared brand systems, per-author autonomy, and the permissions model that keeps both possible.

Outline only in this prototype